Berlin-based Digital Bank N26 Launches Client-Centric Initiative to Emphasize Banking Approach

Berlin-based online bank N26 has unveiled its new global brand campaign, titled ‘This is how I bank.’ The campaign aims to showcase N26’s customer-centric approach to banking, which allows individuals to bank in a manner that suits their preferences and needs.

Recognizing that the traditional banking industry often fails to meet customer expectations, ‘This is how I bank’ highlights N26’s smart, digital banking tools that empower customers to take control of their finances. The campaign’s 30-second hero film offers viewers a glimpse into a stylish world of seamless and stress-free banking. Each scene features a diverse cast of characters who explain how they confidently manage their money with N26. For instance, one scene depicts how customers can instantly lock and unlock their bank card using the N26 mobile app, while another demonstrates the ease of making instant payments to other N26 users.

Carine van der Heijden, N26’s VP of Brand Marketing, Activation & Content, emphasized the campaign’s goal of winning consumer trust and showcasing the simplicity of N26’s product. She highlighted how N26 helps customers gain confidence in their financial lives and seamlessly integrates with modern lifestyles.

Kai Heuser, N26’s Global Executive Creative Director, revealed that the brand aims to produce creative work that sets them apart from traditional banks. The campaign’s authenticity is evident through scenes like customers banking in their underwear, illustrating N26’s commitment to allowing individuals to bank on their own terms.

The ‘This is how I bank’ campaign was initially launched in Germany and Austria in late September. It will be rolled out in Spain in October and in other key markets in January 2024. The campaign was developed and produced by N26’s in-house creative studio, in collaboration with production partner Amoxi Media and director and photographer Stini Roehrs.

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