editorial
Veridas, a Spanish technology company specializing in digital identity and biometrics, has announced that its Voice Biometrics Solution is now available on the Genesys AppFoundry. The Genesys AppFoundry is a marketplace of solutions that offers a curated selection of applications and integrations to enhance customer and employee experiences.
Veridas Voice Biometrics allows Genesys customers to easily identify their users in as little as 3 seconds, without any questions or friction. This proprietary solution revolutionizes call center authentication with real-time voice recognition.
The Veridas Voice Biometrics solution replaces lengthy knowledge-based verification methods with passive identity verification. It utilizes a text and language-independent solution that provides a seamless customer experience. The solution is swift, secure, and powered by top-class NIST-rated algorithms.
Ignacio del Castillo, Head of Strategic Partnerships at Veridas, stated that the company brings a paradigm shift to the contact center industry. Veridas’ clients benefit from reducing Average Handling Time (AHT) by 60-90 seconds, increasing client satisfaction, and Net Promoter Score (NPS). In today’s digital landscape, ensuring the security of customer interactions is crucial. Veridas accurately addresses customers by name from just a simple, 3-second conversation, guaranteeing their true identity and mitigating the risk of fraudulent activities. This breakthrough technology allows businesses to confidently embrace a new era of contact center operations, combining efficiency, customer satisfaction, and enhanced security.
Veridas has integrated its Voice Biometrics solution into Genesys Cloud CX to provide customers with a secure and streamlined authentication experience while reducing fraud and improving operational efficiency in contact centers, including both IVR and live-agent interactions.
BBVA, a global financial giant, successfully integrated Veridas voice biometrics through Genesys to authenticate customers in 2021. Miguel Villaumbrales, Head of Digital Identity at BBVA, attests to the fact that people readily embrace biometrics when it addresses their needs, something that Veridas’ technology has accomplished.
Veridas’ application is available with Genesys Cloud CX, an all-in-one composable solution that helps organizations offer frictionless and connected customer and employee experiences.
Veridas, founded in 2017 as a joint venture with BBVA, has become a leading global player in the identity industry, serving over 250 clients across 25 countries in sectors such as banking, insurance, telecommunications, and public administration.
The success of Veridas is attributed to its commitment to technology, talent, and hard work. The company’s mission is to enable secure and reliable identity verification and authentication through its cutting-edge biometric solutions.
Veridas focuses on the concept of “Phygital” identity, which combines physical and digital identity verification for a seamless user experience. Its modular solutions, including fully proprietary facial biometrics, voice biometrics, and identity document verification technologies, can be tailored to any scenario.
Veridas was established with the goal of guaranteeing people’s right to use their real identities in the digital and physical worlds. The company envisions a passwordless and keyless future where individuals are recognized privately, securely, and voluntarily for who they are.
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