Jett Tang, the executive producer of the upcoming reality TV series “The Next Crypto Gem,” has revealed exclusive insights about the show’s mission and its potential impact on the cryptocurrency industry. Tang is determined to drive mainstream adoption of Web3, and he believes that the TV show will play a significant role in achieving this goal.
“The Next Crypto Gem” is inspired by popular shows like “Shark Tank” and “The Apprentice.” The idea is to create a competitive crypto reality TV show that engages viewers and educates them about blockchain and cryptocurrencies. Tang was able to assemble a team of experts, including Jeff Mahony, the head of NEFT Brands, and entrepreneurs like Kevin Harrington, Brian D. Evans, Layah Heilpern, and George Tung, to serve as judges on the show.
Tang believes that mainstream media, especially television, has the power to attract new audiences to the crypto space. He cites the example of the UFC, which experienced massive growth after launching “The Ultimate Fighter” TV show. Tang anticipates that “The Next Crypto Gem” will not only entertain viewers but also inspire them to learn more about Web3 and potentially become future leaders in the industry.
To ensure that the show resonates with a global audience, Tang and his team have made it a priority to explain complex crypto concepts in simple terms. They aim to cater to both crypto experts and newcomers, with a focus on mass adoption. Tang is confident that the show’s diverse judges, with their unique expertise and charismatic personalities, will contribute to the success and credibility of the series.
The show features cameo appearances from well-known figures in the crypto community, such as Ben “BitBoy Crypto” Armstrong and Poker Pro Tom Dwan. Tang promises that these appearances will add excitement and entertainment value to the show.
Given the volatile nature of the crypto market, Tang understands the need to address potential concerns from viewers regarding the investment aspect of the show. He emphasizes that “The Next Crypto Gem” is primarily for entertainment purposes and not investment advice.
“The Next Crypto Gem” will showcase a wide range of crypto projects and startups, from early-stage ventures to billion-dollar market cap companies. The contestants were selected through an open call process and underwent interviews with the producers at bspoketv. Ultimately, four projects were chosen to compete in live challenges for the title of “The Next Crypto Gem.”
Tang ensures that the content of the show strikes a balance between entertainment and education. He credits the experienced producing partners at bspoketv for structuring the show in a format that provides both entertainment value and educational content about the crypto world.
To promote and distribute “The Next Crypto Gem” effectively to a global audience, the show has established partnerships and collaborations with networks like InsightTV, Amazon Prime, Verizon, and Samsung TV. InsightTV will bring the show to over 178 platforms and 56 countries, while additional distribution deals have been secured with other platforms. The marketing of the show will be handled by multiple PR firms.
With the premiere of “The Next Crypto Gem” scheduled for September 7, 2023, Tang’s vision of driving mainstream adoption of Web3 through the power of television is one step closer to becoming a reality. The show promises to entertain, educate, and inspire viewers, ultimately fostering innovation and investment in the crypto industry.
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