MENA Region Fintech Tabby Introduces New Digital Shopping Tools and Features.

Tabby, the leading shopping and financial services app in the Middle East and North Africa (MENA) region, has unveiled its new comprehensive shopping tool called Tabby Shop. This marks the most significant update to the Tabby app since its launch.

Tabby Shop is a one-stop-shop that offers over 500,000 products from thousands of brands in categories such as fashion, beauty, home, and electronics. It features various shopping tools including smarter search, wishlisting, and deal alerts.

With the increasing popularity of e-commerce in the Middle East, new shopping websites and apps are emerging almost every day. This can make it challenging for consumers to compare products and find timely deals. Tabby Shop aims to simplify the shopping experience by allowing users to discover, organize, and track the best products, brands, and deals without having to switch between multiple apps and websites.

The new shopping tool makes it easy for users to navigate through hundreds of thousands of products by providing sorting and filtering options based on color, brand, price, materials, and more. Additionally, Tabby Shop’s search capabilities are enhanced by autosuggestions that learn the user’s preferences over time to personalize their shopping experience.

In addition to offering a convenient shopping experience, Tabby Shop also helps users with their finances. It allows shoppers to find the best deals across thousands of brands with coupon codes and store-wide sales, including exclusive offers from Tabby. Users will receive price drop and deal alerts on their favorite products and will have access to 24/7 chat support for orders, payments, and returns from Tabby’s team.

Hosam Arab, CEO and Co-Founder of Tabby, expressed his excitement about the new update, stating that they are defining a whole new era of shopping for the MENA region. He emphasized that Tabby Shop makes it easier than ever for shoppers to discover their favorite brands and products, while also providing retailers with the opportunity to showcase their brands to a high-intent shopper base.

Tabby Shop is now available on the Tabby app in Saudi Arabia and the United Arab Emirates. Tabby currently has over 5 million active customers who choose it as their preferred way to shop. The app is valued at $660 million and has gained support from prominent investors such as Sequoia Capital India, STV, PayPal Ventures, Mubadala Investment Capital, Arbor Ventures, and Endeavor Catalyst.

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