editorial
Financial wellbeing startup Mintago has recently secured $4.75 million in its latest funding round to strengthen its platform and accelerate its expansion across the United Kingdom. The company, founded in 2019 by former Perkbox co-founder Chieu Cao, is a regulated company under the Financial Conduct Authority (FCA) and offers financial wellbeing solutions in the UK.
Mintago aims to help employers attract top talent, improve employee retention, and increase productivity. Additionally, it assists companies in reducing national insurance costs and fostering a positive work environment. The platform focuses on fulfilling employees’ essential financial needs by providing services such as pension contribution management, debt counseling, and financial advisory, empowering employees to achieve financial independence.
The company experienced significant growth during the pandemic and has established itself as a leader in the financial wellbeing sector. The increasing demand for Mintago’s platform is driven by the ongoing cost-of-living crisis, highlighting the crucial necessity for employer-driven financial support mechanisms.
Several well-known brands, including Oddbox and Chilly’s, are already utilizing Mintago’s platform to promote financial wellbeing among their teams. The recent investment round, led by BlackLion Ventures with a contribution of $3.75 million, also involved participation from Love Ventures and Cur8 Capital. These funds will be used to enhance Mintago’s platform technologically and expand its sales and marketing reach.
Mintago’s CEO, Chieu Cao, expressed his enthusiasm about being at the forefront of the financial wellbeing movement, supporting businesses, and providing employees with the tools they need to navigate their financial lives confidently. He also expressed eagerness about the company’s growth in the upcoming months and years.
COO, CFO, and co-founder of Mintago, Daniel Conti, emphasized the urgent need for businesses to prioritize their employees’ financial wellbeing in light of the current cost-of-living crisis. He highlighted that the best employers recognize this need and are increasing their support for staff by offering financial planning tools and access to advice, which ultimately leads to stronger relationships with employees.
Mintago is confident in its ability to redefine financial wellbeing and support in the workplace, creating a path towards healthier financial futures for employees throughout the UK.
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