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PayPal Giving Fund, a registered public charity, has announced that it is expanding its partnership with Meta in order to exclusively enable charitable giving on Facebook and Instagram in the US, UK, Australia, and Canada. The mission of PayPal Giving Fund is to support charities by allowing them to benefit from new forms of giving.
Through this partnership, charities will be able to raise money through fundraisers and donation buttons on Facebook and Instagram. Donations will be received by PayPal Giving Fund and granted to benefiting charities in accordance with its policies. The partnership aims to make it easier for supporters to contribute to their favorite causes online.
Online charitable giving has been growing in popularity, particularly among younger consumers. According to Giving USA’s recent Giving By Generation report, 81% of Millennials and 76% of Gen Z donors surveyed make donations online or through mobile services. This makes the collaboration between PayPal Giving Fund and Meta a natural fit.
Previously, PayPal Giving Fund received donations and granted funds to benefiting charities on Facebook in Australia, Canada, and the UK. With this expansion, PayPal Giving Fund will now enable donations on Instagram as well. In the US market, all charitable giving on Facebook and Instagram will be facilitated by PayPal Giving Fund.
By partnering with Meta, PayPal Giving Fund will provide charities with the opportunity to receive donations more quickly and gain exposure to millions of potential donors through the PayPal website, app, and other PayPal Giving Fund partners. Additionally, PayPal Giving Fund will offer donation activity reports to enrolled charities and issue donation receipts to all donors.
Beginning on October 31, PayPal Giving Fund will exclusively enable charitable giving on Facebook and Instagram in the US, UK, Australia, and Canada. This expansion aims to empower individuals to support their favorite charities online, with over one million available charities to choose from.
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